Official book launch China’s Economic Supertrends on June 9 in Shanghai

This weekend on  Saturday June 9 2012, China’s Economic Supertrends is officially launching worldwide in book and ebook formats. A party to celebrate the occasion is being held in Shanghai (information here and here) at the Four Seasons Hotel.

More information can be found about the book, including quotes from author Jason Inch, in the press release. Asked to describe the main idea behind China’s Economic Supertrends, Inch responded,

[China's Economic Supertrends] is a modern guidebook to China’s economy and the major trends affecting investments, businesses and careers. China’s economic rise is one of the greatest opportunities globally this decade.

Read the full press release in PDF version here.

About the author.

About China’s Economic Supertrends.

China’s Sustainable Future and How Western Companies Can Succeed in China – Author Jason Inch Interviewed by RPI

The Rensselaer Polytechnic Institute’s Greater China Business Club recently interviewed author Jason Inch about his recent book, China’s Economic Supertrends, with a focus on China’s economy, doing business in China and how China is developing sustainably.

GCBC’s Gary Yau Chan talked with Jason about a number of topics from the book, including China’s economic, demographic and political trends. Here’s a short sample:

Gary: How has your outlook for China changed now that you have written your new book, China’s Economic Supertrends?

Jason: My perspective on China’s economic outlook is little changed, actually: I am still very bullish on China’s economy. One reason I decided to revise and add new material to the original book was that James and I wrote the original in an easy-to-read overview style, and I had heard from some readers that they would like to know more in-depth ideas.

Another reason my outlook remains unchanged is that the original predictions we had in 2008 have stood the test of time. While we were not correct about everything in the original book, many of our predictions came true even faster than we had thought. For example, China’s clean tech industries are already leading the world, exceeding our already optimistic expectations and rising on the strength of China’s sustainability supertrend. Also, we were correct in pinpointing the growing importance of China’s overseas direct investment, but the pace — due to the effects of the global financial crisis — has also been faster than we envisioned. In the service industry, we correctly predicted the growing importance of branding in China and strongly recommended brand consultants and agencies enter China or redouble their efforts here. As it turned out, many brand consultants have entered the market, but they only did so after 2009 or 2010, when their home markets were suffering due to the effects of the global financial crisis.

So, this new book, China’s Economic Supertrends, is the first of a three-volume set that more deeply analyzes the trends of China’s economy, demographics, and political environment for businesspeople, investors and individuals. I like to think that my view and understanding of China is more nuanced given the subsequent four years I spent here after writing the first book. While I remain positive that China will overcome some of its latent economic problems and continue its growth at a more moderate pace, there will be setbacks, to be sure. I do not have pessimistic ideas about the potential collapse of China, as some commentators and analysts do, so my appraisal in the new books is more comprehensive. That is one of the reasons why I split the original into three revised and updated volumes, with the final volume being almost all new material.

Much of the focus is on China’s sustainable development and “green” clean tech business opportunities in China, but they also discuss the economic relationship between the United States and China, innovation in China, and how foreign companies can successfully do business in China.

Please see the full interview here.

 

China’s Economic Supertrends Featured in Global Times

Jason Inch’s new book, China’s Economic Supertrends, to be published April 18th, was featured in the Global Times  this week, in the April 16th print edition.

For those who might have missed it, here is a link to the article online.

Reporter Shen Shushu has written an excellent overview of the book and mentioned some of the reasons Jason wrote a new book on China’s economy in 2012, even though he had been writing about these trends since 2008′s Supertrends of Future China:

As [China's Economic Supertrends] states, “between now and 2018, there exist myriad challenges and opportunities for business people, investors and individuals who want to profit from China’s transformation.” This new book interprets the next phase of China’s economic development until 2018 from different angles, including such aspects as growth engines and China’s five-year “road maps.”

Jason also offered some practical advice in the interview:

“For newcomers to China, Inch suggests a careful study of each of the 12 five-year plans made by the different levels of governments since the CCP took power in China. “It is the road map telling you in what fields the government encourages development which means there is space for business opportunities,” he told the Global Times.

One small correction: The article stated that China’s Demographic Supertrends and China’s Political Supertrends were the previous titles in the series. In fact, these will be released later in 2012 as volumes two and three respectively. We hope readers look forward to reading all three exciting offerings from independent economist and professor Jason Inch.

 

China’s Economic Supertrends released globally on Kindle ebooks!

InChina Publishing today announced the release of the first title in the China Supertrends series of books — China’s Economic Supertrends: How China is Changing from the Inside Out to Become the World’s Next Economic Superpower — on April 2, 2012 on Amazon’s Kindle platform.

For those who are interested to learn more about China’s economy, demographic, cultural and political trends, the series is a comprehensive examination of current China research and analysis. China’s Economic Supertrends focuses on new manufacturing trends of value-adding and innovation, urbanization, sustainable development and finance. The book explains how China is shifting from a manufacturing-led economy to a consumption-led economy, creating many new opportunities for enterprising executives, managers, entrepreneurs and individuals.

Jason Inch, author of China's Economic Supertrends

Jason Inch, author of China's Economic Supertrends

Written by independent China economist, consultant and author Jason Inch, who has had over eight years of on-the-ground experience doing business in China, this book will introduce readers to the key economic trends that are reshaping China from the inside out. A frequent speaker on China’s economy and doing business in China, as well as an instructor at Shanghai’s Jiaotong University MBA-C program, Jason has studied China’s economy since 1992 and has been based in Asia for more than 15 years. This is his second book.

Asked why he wrote this book now, he responded, “China’s Economic Supertrends is based on the work that Dr. James Yuann and I did for our first book, Supertrends of Future China, in 2008. Despite the effects of the global financial crisis, China’s economy has continued to perform well and many readers have commented on the accuracy of our original predictions. However, in just over four years, there have been so many new opportunities in China’s business and macroeconomic environment that I had to share those ideas in a new book with a new structure and deeper analysis. China’s economy is undoubtedly the most important economy in Asia for businesspeople, investors, entrepreneurs and individuals looking for new opportunities or directions.”

Kindle ebooks are available for download to anybody with a Kindle reader device, as well as Kindle e-reader software on iPhone, iPad, Android and PC platforms. Download one today!